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20+ years experience driving growth for UK, US and Australian brands
Creators of sustainable business growth and positive ROI
Experts in SEO, content marketing, social, paid ads & online lead gen
SPECIALIST LAW FIRM MARKETING AGENCY

Finally, a marketing agency that understands law firms

After working in-house at law firms for over a decade, we speak your language and work together to achieve your goals.

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Legal Marketing Experts

Specialists in legal marketing, creating 3x growth in multiple law firms over the past 10 years.

Digital Campaigns

Experts in Google Ads and social media campaigns to drive leads and boost brand awareness.

Content & SEO

Factually correct legal content that’s easy to understand and ranks well on Google. Build content that draws in your ideal clients.

Better Leads

Avoid time chasing the wrong leads. We help you qualify, nurture and track leads to get the most from your marketing budget and new client team.
Our Process

How Leadtree Marketing grows your law firm

STEP 1
Getting Started
We get to know your law firm’s objectives, challenges, points of differences, current marketing situation and client intake process to identify both quick wins and a path to long term success to maximise your ROI.
STEP 2
Build campaign and content
Leveraging your team's expertise with our in-house legal marketing expertise, we create campaigns, content and refine your client intake processes to attract, nurture and convert high quality new clients into your practice.
STEP 3
Test and Refine
We seek new opportunities to stay ahead with regular tests and refinements in the fast moving digital marketing landscape. By combining lead generation strategies with brand building we help build respected and sustainable law firms for long term success.
Services

Google Ad Campaign Management

Our team has extensive experience with legal industry Google Search ads and brand building via display and Youtube campaigns. We can get you results on competitive niches and understand legal marketing regulations.

Reduce wasted ad spend

We implement advanced tracking to optimise campaigns towards leads which turn into paying clients. Most law firms using Google Ads waste large amounts of their budget on irrelevant keywords given Google’s push for broader keywords. We monitor campaigns and make ongoing improvements

More conversions

We will optimise key pages on your law firm's website or build custom landing pages to maximise conversions. This can involve A/B testing and design and copywriting techniques. We also make the most of Google Ad features such as extensions and responsive ads to find winning ad combinations.
Services

Social Media Marketing

Social media advertising to boost your firm's brand awareness and reputation as experts among your target audience. Social media allows you to connect with potential customers and receive valuable insights for your business. 

Social media campaigns

We can plan, design and create social media marketing campaigns for lead generation on Meta (Facebook/Instagram) and TikTok including UGC based content.

Social media posting and strategy

We can help you build engagement and establish expertise on your social media platforms such as Facebook, Instagram, TikTok and Linkedin pages with a strategy designed to fit your objectives. For example, Linkedin personal branding for your Principals and senior solicitors to increase referrals and peer voted industry awards.
Services

Content Marketing and On-Site SEO

Want better Google search results but wary of SEO or not seen the results from content such as blogs in the past? Rather than focusing on dubious link building efforts or blogging for the sake of it, we put the focus on creating a content marketing strategy to attract your ideal clients, build trust and earn better quality lead conversions.

Our team has extensive search engine optimisation experience including being former SEO Manager for Flight Centre Group, growing website traffic for Virgin Australia and making organic traffic the highest ROI lead source for multiple law firms.

Research and tracking

We’ll identify relevant keywords likely to convert into qualified leads, track organic search engine results and plan content that demonstrates true expertise and authority on the topic. We also know how to translate ‘lawyer talk’ into easily digestible content potential clients are searching for.

Content to demonstrate experience, expertise, authoritativeness, and trustworthiness (E-E-A-T)

Google holds law firms to a higher standard than many other industries due to the impact choosing a law firm can have on someone’s life (for better or worse). Our understanding of legal terms, research and fact checking process combined with technical on-site SEO experience allows us to produce content that ranks well and converts well. From new service pages, self help content to blog articles, our content will lift your law firm marketing efforts.
Services

Reputation Management and Local SEO

Choosing a law firm is a big decision and reviews have a big impact on a firm’s reputation and conversion rates. Positive reviews such as Google reviews quickly build trust with prospective clients. We can assist with your reputation management with automations to gauge client feedback, requesting client reviews from happy clients and lifting your local visibility on search engines both organically and via local service ads.

Google My Business Improvements

Many law firm search terms trigger local results (block of 3 local law firms with Google reviews). We can increase your odds of ranking by improving your Google My Business listing for each law office location, building or correcting local listings (citations).

Getting more client reviews

Many law firms understand the value of client reviews but are your team requesting and following up for these? We can build out marketing automations and improve your workflows to get more positive reviews and capture feedback to improve your overview service offerings and client satisfaction.
Services

Client Process Improvement

Many legal marketings fail due to the systems not being in place to handle leads. While leads from client or solicitor referrals may be pre-sold and happy to wait for a response, leads from marketing channels need quick response and the right follow up.

Ramping up lead generation also risks flooding team members dealing with new clients to become overwhelmed and that’s where things can fall through the cracks or the focus is put on the wrong leads. If you are already driving leads from marketing activities then you may be surprised how many more clients you can obtain from your current traffic.

So, how does Leadtree help?

Lead qualification

We can create logic based lead qualification forms and chatbots to screen out irrelevant leads (wrong area of law, out of jurisdiction for example) so you can focus your efforts on the leads most likely to convert into paying clients.

CRM and lead flow system improvement

We can review, optimise and help set up a CRM (customer relationship management systems such as Hubspot, Pipedrive, GoHighLevel) and lead process from a new lead coming in to when they sign up as a client. As a law firm director, this will give you more oversight of where each lead is and identify areas where leads are dropping out.
Services

Create sustainable law firm growth with Leadtree

Proven Track Record

We’ve driven 3x growth in multiple law firms, generating high ROI with millions in additional billables and higher avg. fee returns.

Legal Expertise

We’ve driven 3x growth in multiple law firms, generating high ROI with millions in additional billables and higher avg. fee returns.

Genuine Partnership

We are genuinely committed to your long term success in line with your objectives.

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Book a time with our founder and lead strategist, Richard Greenwood

Frequently Asked Questions

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