SEO - Search Engine Optimisation

SEO - Search Engine Optimisation

Over 15 years success in leading SEO growth for firms including Flight Centre, Virgin Australia, law firms, finance and insurance brands
SEO - Search Engine Optimisation

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SEO has been a core focus for our team over the past 15 years with experience growing traffic for a wide range of brands including Flight Centre and Virgin Australia and industries such as law, finance, insurance and more.

SEO is a long term strategy that can reduce your reliance on paid ads by driving organic (unpaid) traffic from search engines such as Google.

Our services include:

  • On-site technical SEO
  • Content marketing
  • Building authority with off-site SEO
  • Backlink audits
  • Local SEO with Google local listing optimisation

On-site technical SEO

On-site SEO is the process of making changes to a website in order to raise its visibility to people and increase its position in search engine results pages (SERPs). The structure of the website, the quality of the content, the use of relevant phrases, and other technical factors that impact search engines' ability to crawl and index the site's pages are examples of on-site SEO factors.

We are well used to working with all major CMS systems such as Wordpress and Webflow. On-site SEO is just one part of the SEO puzzle but fixing issues here is one of the best ways for quick improvements and setting the groundwork for future success. 

We can audit and improve onsite factors including:

  • Page Titles
  • Meta Descriptions
  • Header tags (H1, H2, H3, etc.)
  • Keyword phrase usage in content
  • URL structure
  • Image optimisation (file name, alt text, size, etc.)
  • Internal linking (as well as broken links or assets)
  • Page load speed
  • Mobile-friendliness
  • Content quality and relevance
  • Structured data mark-up (e.g. mark-up)
  • XML sitemap and indexing with Google Search Console

Content marketing

Over the years our team has massively increased the organic traffic for sites we’ve worked on by building out high quality relevant content focussed on ranking well for your core terms as well as relevant long tail terms to bring in traffic likely to convert.

Our flexible services include:

  • Improving and optimising your existing website content
  • Identifying gaps in your content that could provide opportunities
  • Creating new content around long tail terms and for potential customers at various stages of the decision making process. This will boost brand awareness and increase your retargeting audience to bring people back when they are ready to convert.

Building authority with off-site SEO

Google and other search engines look at the links that point to your website as a trust signal for how relevant and useful your content may be. Links for spammy websites may harm your site’s reputation while links for known quality websites will boost your website's authority.

We can help safely increase your website authority over time through strategies that help earn quality links back to your site through citations to your content. This process involves the creation of content for your site that quality sources are likely to reference and then outreach to potential sources to help generate the links.

Backlink profile audits

If you’ve engaged SEO agencies in the past and seen a decline in organic search traffic then your site may be experiencing penalties from Google. We can:

  • Audit your backlink profile to identify potentially toxic backlinks pointing to your site
  • Disavow (ask Google to ignore) these links via Google Search Console and potentially reach out to sites containing the links to request removal from spammy or low-quality links.
  • examining any suspect or artificial link-building patterns, such as excessive numbers of links from the same source or use of exact match anchor text

Local SEO with Google Local Listing optimisation:

If you are a service based business such as law firm, dentist, mortgage broker then many of the searches your potential customers will make may trigger local results in addition to search ads and organic results.

These listings known as the ‘Local pack’ typically show up as 3 listings below the Ads section and are very prominent. The data for these comes from Google My Business listings. 

Example below shows results for a search for a family lawyer in Bondi, Sydney.

Map showing local results for sydney lawyers to show local SEO results example

Ranking higher in the 'local pack' of results, or the group of map-based results that appear in Google's search results for location-based services, is the objective of local SEO. The following are crucial techniques for raising a website's local pack visibility:

  • Optimising Google My Business (GMB) listings: Google My Business (GMB) listings are free listings that show important details about a company, including its name, address, phone number, and website. A company can rank higher in local search results by optimising this listing by including complete and accurate information, adding images, making regular posts and promoting client feedback.
  • Creating, fixing and improving local citations: These are references to a company's name, location, and contact information on other websites. It's critical to make sure that all local citations are accurate and current because local SEO relies on consistency in the data presented across various websites. Building local citations can help a business appear more prominently in local search results by adding it to directories like Yelp and TripAdvisor.
  • On-site optimisations: Making changes to your site to add so called local ‘schema’ data and ensuring location information is clearly displayed and mentioned throughout your website. 
  • Customer testimonials: Encouraging satisfied clients to post reviews such as a Google Review builds trust and can increase local search rankings. Building trust and credibility with potential customers can also be accomplished by responding to both positive and negative customer feedback. We can help you generate more reviews.

Book in for a free strategy call to see if we are a good fit to help grow your business


Recent results achieved for our clients

Growth in client appointments year or year.
Additional projected billable client fees per month
Increase in conversion rate from organic traffic.
Campaign reach in brand awareness campaign.
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